Common Web Design Mistakes to Avoid: Learn from the Pros

Sarah didn’t want to make the kind of mistakes she had seen on other websites, so she decided to dive into some research. What she found surprised her: even professional website designers make some common blunders.

When Sarah first decided to create a website for her small business, she felt excited. She knew how important a good web design was for attracting customers. After all, in today’s world, a website is often the first impression people get of a company. But as she started putting it together, she quickly realized it wasn’t as easy as she thought. What should go where? How much text is too much? Sarah didn’t want to make the kind of mistakes she had seen on other websites, so she decided to dive into some research. What she found surprised her: even professional website designers make some common blunders.
 

1. Cluttered and Overwhelming Design

 
One of the first mistakes Sarah came across was cluttered design. She had seen this on so many sites before. It was like walking into a room where every inch was covered with furniture, knick-knacks, and decorations. You don’t know where to look, and it feels overwhelming. Sarah realized that the same principle applied to web design. She remembered clicking on websites filled with flashy images, endless rows of text, and pop-up messages. She often left those sites quickly, frustrated by the chaos.
 
So, she took a tip from the pros: simplicity is key. A clean layout with plenty of white space makes it easy for visitors to focus on what matters. It turns out that the best website designers know how to let a page breathe. They use fewer elements but make each one count. Sarah decided to keep her homepage simple, using only a few high-quality images and a brief message about her business. She would save the detailed information for other pages. It was a small change but made a big difference.
 

2. Poor Navigation

 
Next, Sarah thought about the site’s navigation. She remembered the last time she got lost on a website, clicking link after link, trying to find the “Contact Us” page. It was frustrating, and she didn't want her visitors to feel that way. A website designer once mentioned that good navigation should feel natural. Users shouldn’t have to think about where to click next; it should just make sense. Sarah realized that her menu needed to be clear, simple, and easy to find. She decided to keep it at the top of the page, with straightforward labels like "Home," "About," "Services," and "Contact." That way, visitors could find what they needed in seconds.
 

3. Ignoring Mobile Users

 
Then came another challenge: making the website mobile-friendly. In her research, Sarah read that ignoring mobile users is a huge mistake. Almost everyone uses their phone to browse the internet these days. A site that looks great on a computer but falls apart on a smartphone is a dealbreaker. Sarah had seen it happen before—text running off the screen, buttons too small to tap, pages that just wouldn’t load properly. She knew that if her website had those problems, visitors would leave in frustration.
 
So, she followed the pros’ advice: test the site on multiple devices. Sarah spent time tweaking the design, ensuring that images resized correctly and text was easy to read, whether on a phone, tablet, or desktop. It took some extra effort, but she knew it would be worth it. A mobile-friendly website meant more happy visitors, and that could only be good for business.
 

4. Slow Loading Speeds

 
One mistake that really hit home for Sarah was slow loading speeds. She remembered clicking on a website, waiting and waiting, and finally giving up when nothing happened. It was annoying. Sarah knew her customers would feel the same way if her site took too long to load. She learned that things like large images and too many animations could drag down the speed.
 
A professional Singapore web designer recommended optimizing images and simplifying code to make the site run faster. That’s exactly what Sarah did. She resized her pictures, limited animations, and checked the site’s speed. It started loading in just a few seconds, which made her smile. A fast site keeps visitors around; she was sure of that.
 

5. Lack of Clear Calls to Action (CTAs)

 
Sarah also noticed that many websites lacked clear calls to action, or CTAs. She realized that her site might look nice, but if visitors didn't know what to do next, they would leave without taking any action. Whether it was signing up for a newsletter, buying a product, or simply contacting her, she needed to make it obvious. So, she added bold buttons like "Shop Now" and "Contact Us" in key places, just like professional website designers do. The CTAs were simple but effective, helping guide visitors through the site smoothly.
 

6. Too Much Text

 
And then there was the issue of text. Sarah had so much she wanted to say about her business, but she learned that too much text could overwhelm readers. She remembered clicking on pages filled with long paragraphs and quickly losing interest. It was too much to take in at once.
 
So, she broke her content into small, digestible sections. She used short paragraphs, bullet points, and headings to make the information easy to scan. A skilled website designer had once said, “Online readers skim; they don’t read every word.” Keeping that in mind helped Sarah make her site more user-friendly.
 

7. Forgetting About SEO

 
Finally, Sarah realized that building a good website wasn’t just about looks. She needed people to find her site. That’s where SEO, or search engine optimization, came in. While it sounded complicated, the basics were simple enough. Use relevant keywords, add descriptive tags, and include a clear meta description for each page. Sarah didn't want to make the mistake of ignoring SEO.
 
If no one could find her site, all her hard work would be for nothing. She included keywords in her content and made sure her images had meaningful file names. It wasn’t about tricking search engines; it was about helping visitors find what they were looking for.
 

What's Next?

 
In the end, Sarah felt confident about her web design choices. She had avoided many common mistakes, all by learning from the pros. Her website was simple, easy to navigate, mobile-friendly, and fast. It had clear calls to action and content that was easy to read. Most importantly, she had put effort into making sure it could be found online.
 
Sarah knew her website wasn’t perfect—no site ever is. But by steering clear of these common web design pitfalls, she had created a space that visitors would want to explore. And that was the whole point.

Jiang Hao

10 Blog posts

Comments