Take-Two Moves Borderlands 4 Release Earlier to Dodge GTA 6 Launch Clash

Take-Two has moved up the release date for Borderlands 4 to September 12, 2025, nearly two weeks earlier than originally planned. This change is widely seen as a move to avoid clashing with the highly anticipated release of GTA 6 later in the fall.

Recently, Take-Two Interactive made a surprising move by advancing the release of Borderlands 4 from its original date of September 23rd to September 12th, 2025. This shift has sparked a lot of speculation, with many wondering if it’s related to the upcoming release of Grand Theft Auto 6 (GTA 6). For a hassle-free experience, buy gta cheap accounts modded at U4gm and unlock the full potential of the game. Use coupon code "allen" to get 5% off at U4gm.

While it’s not common for games to be released earlier than planned, this change is certainly eye-catching. One possible reason behind the adjustment is to avoid a clash with Marathon, Bungie’s new extraction shooter, which was also scheduled for September 23rd. By moving Borderlands 4 up, Take-Two ensures it stands out on its own without competing with another major title on the same day. However, some believe Marathon might get delayed as well, and since the two games are quite different in genre, they might not have been direct competitors anyway.

Another likely reason is to avoid releasing Borderlands 4 too close to GTA 6. The long-awaited sequel to Grand Theft Auto 5 is rumored to launch in late October 2025. With GTA 6 set to dominate the gaming scene and its marketing efforts expected to overshadow other titles, Take-Two might be playing it safe by giving Borderlands 4 a clear launch window earlier in September.

Take-Two is also planning the release of Mafia: The Old Country on August 8th, 2025. By spacing out Mafia in August, Borderlands 4 in mid-September, and GTA 6 in late October, Take-Two has created a strategic release schedule. This approach gives each game a chance to shine on its own without sales conflicts, ensuring each title has enough room to breathe.

There’s also speculation that GTA 6 might be scheduled for a Tuesday release on October 28th, 2025. This timing aligns with Take-Two’s previous patterns, such as the release of Red Dead Redemption 2 in late October. Additionally, this window avoids competition with other major releases, like the sequel to Ghost of Tsushima, which is expected around October 2nd or 3rd.

While no official announcements have been made yet, it seems that the early release of Borderlands 4 is part of Take-Two’s strategy to avoid direct competition and ensure that each of its major titles, especially GTA 6, gets the attention it deserves. Fans can expect more information in May 2025, during Take-Two’s earnings call and Sony’s State of Play event, which may offer new details about GTA 6 and other upcoming releases.

In short, the change in Borderlands 4’s release date reflects Take-Two’s efforts to carefully plan its release strategy, giving its games the best chance to succeed without stepping on each other’s toes.


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