In the competitive world of real estate, where consumers usually look for online naline homes, pending photography is required to attract potential buyers' attention. Real estate photography can be more than just showing property attractions; It can also be an art form that tells a story about a place. Sequential photography is a terrific way to show visitors around a property since it can make them feel things, show them how they would live there, and build a tale that would interest prospective buyers. This blog will teach you how to use sequential photographs to convey the story of a property. It will cover everything from strategy and execution to editing and marketing, and it will include advice from industry specialists like PixelShouters, a well-known company that edits real estate photos.
What is Sequential Photography in Real Estate?
Great photography is the technique of creating a series of photographs in a certain order to create a story and guide the viewer through it. This way of capturing and displaying real estate photographs appears that you will be stranded by a property, highlighting its most essential features and making a viewer. Great photography is not the same as a series of random snapshots or photographs that do not go together. Each picture creates a story on the previous one that shows the possibility of a home layout, character, and a specific way of life.
The goal is to let buyers see them by giving them a series of photographs and will show how they understand wealth in real life. For example, the order of the outer part of the house may begin with a sequence that welcomes the viewer, then runs from the front entrance and in the lobby, and then shows the main living spaces, bedrooms and outdoor areas. By carefully adjusting the orders and content of these photos, photographers can create a story that looks authentic and interesting.
Why Sequential Photography is Important for Real Estate
The National Association of Realtors argues that all buyers now use the internet to find properties, therefore it's very vital to have nice images. Listings with professionally edited photos receive 118% more views and sell 32% faster than those without. Sequential photography goes even farther by not only showing off each room, but also narrating the story of the home via a tour. This method has a lot of benefits, such as:
Emotional Connection: A well-made sequence may make visitors feel something, which can make them feel at home before they ever step in.
Explanation of Layout: Senior photography makes it easy for buyers to understand how space flows and how it runs, which makes it less blurry about how the rooms are connected.
More engagement: An exciting story keeps people interesting for a long time, making it more likely that they will set an exhibition.
Competitive edge: In the crowded market, the list with narrative photography is Stand Bhi, benefiting agents and sellers.
Photographers can make their sequential photos better and more powerful by using professional editing services such as PixelShouters. This ensures that each shot is perfect and combines with the whole story.
Making arrangements for your sequential photography session
You need to arrange everything really properly to generate a wonderful picture story. Before they pick up the camera, photographers should think about what makes the house special, who they want to reach, and what narrative they want to tell. This is how to build a decent plan:
1. Find out what makes the house special.
A little family home, a stylish city loft, or a big country estate all have tales to tell. To learn what makes the house unique and what will help it sell, start by going around it with the owner or real estate agent. Ask questions like:
What makes this home so special? (a chef's kitchen, an antique fireplace, or a lovely backyard)
Who is buying? (e.g., young professionals, families, and retirees)
Do you wish to speak about any key areas of your life? For instance, a home office for those who work from home or a spacious deck for folks who wish to have a party.
A home that is good for families can feature vast living rooms and a backyard where kids can play safely. A high-end property, on the other hand, might feature high-end finishes and huge views. You can construct your shot list and order better if you know the story of the home.
2. Write down a list of shots
A shot list is incredibly helpful for making sure you take all the proper shots in the right order. A typical order would look like this:
A wide-angle view of the front of the home is an establishing shot from the outside. It should be done during the golden hour, which is the period just after sunrise or right before sunset when the light is warm and nice.
Entryway: The first picture of the house's interior that greets visitors.
The living room, kitchen, and dining area are the major living rooms and are often the most important parts of the home.
Secondary Spaces: This comprises bedrooms, bathrooms, a home office, or unique features like a gym or library.
Your patio, lawn, or garden are great places to show off what you can accomplish with your life.
A closing shot is a sight that stays with you, like a cozy fireplace or the dark outdoors.
Work with the real estate agent to make sure that the shot list include all the major places and features. For example, if the kitchen has been remodeled, be ready to show off its best features from different angles.
3. Think about what the buyer is going through.
Think about how the buyer would feel when they viewed the residence in person. Start with the exterior of the home to establish the scene. After that, walk through the front door and follow a natural path inside the home. Don't go from one unrelated part of the tale to another all of a sudden. This might break up the flow of the story. For instance, don't display the master bedroom directly after the picture of the outdoors. Show the entrance and living quarters first instead.
4. Plan the time and the lights
Lighting is highly crucial in real estate photography. If you want a soft, warm light for your outdoor photos, make them around a golden hour. Try to take the interior shots late in the morning or early afternoon when there is a lot of natural light but not too bright. Do not take pictures in the middle of the day as the bright sun makes the shadows rigid and can wash the details. When the sky is gloomy, the light is soft and spread, which is wonderful for the inside spaces.
5. Help the homeowners
Work with the owners or agents to get the home ready for the shoot. Make sure the location is clean, tidy, and set up right by giving them a list. Here are some of the most crucial things to do:
Taking away personal stuff like photographs of family, pet dishes, and cleanliness.
Taking away tiny devices and too much decoration off counters.
Cleaning windows to allow in as much natural light as possible.
Taking away toys, autos, or seasonal decorations to clean up outdoors.
A clean, neutral space makes it easier for purchasers to visualize themselves living in the property and puts the focus on its features.
Taking the Sequential Photography Shoot
It's time to conduct the shoot now that you have a strong plan. To make sure your photographs are excellent and help convey a narrative, here are some crucial tips:
1. Check to ensure that you have the required tools.
You need professional-grade equipment to capture excellent pictures of real estate. Some recommended gear is:
You need a DSLR or mirrorless camera with manual settings, such as the Canon EOS R6 or Nikon Z7.
Wide-angle lenses like the Canon 16–35mm or Sony 12–24mm enable you see more of the space and make it seem larger.
Tripod: To get crisp, stable shots, especially when it's dark or when you're doing HDR bracketing pictures.
Drone: To capture images of big houses from above or to show off the region around them.
Flash units, softboxes, or reflectors are examples of lighting equipment that may be used to add to natural light and fill in shadows.
PixelShouters, a leading company that edits real estate photos, says that starting with high-quality raw photos is very vital for professional editing. They may make these photographs seem better by employing techniques like HDR blending and color correction.
2. Learn how to frame and put things together nicely.
How you organize things is vital for generating photos that are simple to look at and that draw the viewer's interest. Here are some things you should do:
Capture Three Walls: Put the camera in a corner so it can observe three walls. This will show how vast the room is and add depth.
Use natural frames like doors, arches or windows to make the picture more attractive.
Keep the lines straight: Use the grid mode of the camera to make sure the walls and ical lines are straight. This will help reduce deformity. Tilt-shift lenses can help with this, but a large angle zoom lens (16–35 mm) is also an excellent choice.
Change Angles: To make the story more attractive, use a combination of wide-angle photos, detailed shots (marble counter Top Panese Close-up) and creative angles (like high view of CDs).
3. Focus on lifestyle factors
To make the home look alive and desirable, include photos of lifestyle that will appeal to the target audience. For example:
A cozy location to read with a book and a cup of coffee.
A table for lunch with the family.
A backyard with a hammock or patio chairs where you may rest.
These honest times let buyers imagine their life in the home, which makes the emotional connection stronger.
4. Take Pictures of the Change
Transition shots, such a corridor or staircase, assist connect different parts of the story and clear the viewer's mind. These photos help the tale flow and halt jarring changes in location. A image of a staircase that leads up to the bedrooms, for example, may link the living area and the bedrooms.
5. Take a lot of photos
Take 15 to 20 shots of each room from various angles so you have options when you edit. This allows you choose the best pictures and, if you need to, merge them (as when you blend exposures for HDR).
Changing the Sequential Photo Story
Post-processing is a key aspect of real estate photography that makes good photographs spectacular. Editing by a professional makes sure that every photo appears excellent and fits with the tale as a whole. Here's how to change things, according to what PixelShouters knows:
1. Hire a professional editing service to aid you.
Editing real estate photos may take a long time, especially if you have to make sure that the lighting, color, and composition are all the same in a series. You could save time and achieve better results by using a professional service like PixelShouters. PixelShouters offers a number of various services, such these:
Color Correction: Adjusting the white balance to make colors seem true and realistic.
HDR Blending is a method that blends several exposures to make the bright and dark areas more equal. It's perfect for spaces with dark interiors and light windows.
Sky Replacement: Putting brilliant blue sky in images taken outdoors to make them seem friendlier.
When you add digital furniture to empty rooms to show how they may be utilized, that's called virtual staging.
Realtors and photographers commonly utilize them since they can have things done fast (in 24 to 48 hours) and for a reasonable price.
2. Make the Light and Color Better
The lighting has to be exactly perfect to make the space seem warm and inviting. Use editing tools like Adobe Lightroom or Photoshop to perform the following:
Change the brightness and contrast to make rooms seem spacious and inviting.
If you see colors that don't appear correct, such tones that are too blue or yellow, fix the white balance.
Make shadows and highlights bolder to reveal more detail in both bright and dark areas.
If you want to give your outdoor photographs a warm, high-end touch, try editing them around dusk. Recent research shows that PixelShouters' twilight photography services may treble the number of showings and boost the amount of views by 76%.
3. Be honest
Editing may make photos appear better, but if you do it too much, it might mislead consumers and ruin your reputation. Don't apply too many filters, saturation, or adjustments that make the property appear different than it actually is (such adding features that aren't present). PixelShouters makes adjustments that make the house seem better without lying, so purchasers receive what they see.
4. Arrange the photos in order
While you edit, put the photographs in the sequence that best illustrates the tale of the house. Start with a strong picture of the exterior of the home to catch people's attention, and then show them the inside in a logical manner. Make sure that all of the pictures have the same color grading and style so that the tale can keep rolling. For example, you might use the same editing preset in Lightroom to make all of your photos seem the same.
5. Add 3D parts or virtual tours
If you want to make the narrative more engaging, you may stitch images together to produce a 3D virtual tour. Zillow 3D property® and PixelShouters are two systems that may help you build interactive experiences that allow buyers explore the property. This works quite well for folks who live far away or are searching online.
How to Market the Sequential Photo Story
It's crucial to market your photographs adequately so that people who may want to buy them may discover them after you've edited and sequenced them. Here are some tips to help your sequential photography work better:
1. Make the most of online listings
Make sure your images appear nicely on sites like Zillow, Redfin, and MLS listings, since most buyers start their property search online. To keep the tale moving, utilize high-resolution images (at least 2000 pixels wide) and submit them in the appropriate order. The first thing shoppers see is the exterior view, so make it the main picture.
2. Use social media
Instagram, Pinterest, and LinkedIn are all wonderful locations to show off your photo story. Try these methods:
Instagram Reels: Use your sequential images to generate a short video summary, and add subtitles to point out crucial areas.
Carousel Posts: Post a slideshow of images in the appropriate order to show guests around the home.
Before-and-After Shots: Show how editing (such by PixelShouters) improves a location. This highlights how important professional photography is.
Add a call to action to your ads, like "Schedule a showing to view this house in person!" to get people interested.
3. Write a Blog Post
Blogging is a terrific method to get the word out about your picture stories and get new customers. Make a blog post called "A Tour of [Property Address]: A Home with Heart" and include your sequential images with explanations of each room. To make your site easier to find in search engines, use terms like "real estate photography" and "home staging." For example, PixelShouters' site has a lot of useful tips on picture editing and marketing that you may use to get ideas.
4. Tell success tales
Talk about how your photos helped sell a house quicker or for more money. You may say, "This beautiful family home sold in just 10 days thanks to our professionally edited sequential photos by PixelShouters." Share these tales on your website or social media to show that you are trustworthy and get new customers.
5. Work with real estate agents
Work closely with them to make sure your photos fit with their marketing plan. Give them a branded PDF of the picture sequence that they can share with customers or use in presentations for listings. PixelShouters makes it easy to get consistent, high-quality photos that quickly improve an agent's brand and offer a lot of options for customization.
Things You Shouldn't Do
To make sure your sequential photography works, stay away from these mistakes:
Not preparing a shot list or comprehending the narrative of the home could lead to a confused sequence.
Too Much Editing: Too many modifications could make photographs look false and confuse customers. Stick to improvements that are achievable.
Inconsistent Lighting: Mixing warm and cool tones in various photographs could break up the tale. Keep your editing settings the same.
Not employing transition shots: The narrative might appear abrupt or ambiguous without them.
Ignoring the Audience: To make the tale more engaging, make sure it is acceptable for the target customer, such as families or luxury consumers.
Real estate sequential photography trends
To keep ahead in the competitive real estate market, adopt these emerging trends:
Twilight Photography: Taking images of the exterior of a home after evening gives it a warm, high-end appearance. PixelShouters can make these pictures seem better in the twilight for the greatest impact.
Virtual Staging: Putting furniture in empty areas virtually helps purchasers see how the room may be utilized.
Drone Photography: Pictures taken from above of huge mansions and neighborhoods provide extra dimension to the story.
Putting together a sequence of pictures into a 3D tour provides online buyers a more lifelike experience.
Lifestyle Shots: Pictures of people using the area in a normal manner, such reading by a fire, provide emotional depth.
Why should you utilize PixelShouters to improve your real estate photos?
PixelShouters is one of the greatest firms for changing real estate images. They provide high-quality treatments at low rates that make sequential photography seem better. Some of their best features are:
Prices are fair, so real estate agents and photographers of various budgets may afford professional editing.
Quality: Professional editors use complicated techniques like HDR mixing, sky replacement, and virtual staging to create stunning images.
Customization: Each property's particular needs are handled with specialized edits, which make sure the tale comes through.
Quick Turnaround: Listings may go online quickly without compromising quality because they are provided in 24 to 48 hours.
Photographers can focus on shooting beautiful photographs and leave the editing to PixelShouters, which saves them time and helps their photo stories look better and sell properties faster.
In conclusion
Sequential photography is a great way to convey the tale of a property. It turns a group of pictures into a story that grabs the attention of prospective buyers. You can create a picture narrative that shows off a property's distinctive attributes, makes people feel something, and sells the property by carefully arranging your shoot, perfecting composition and lighting, and using professional editing services like PixelShouters. If you're a real estate photographer, agent, or homeowner, learning how to do sequential photography can help your properties stand out in a crowded market. Make a great shot list, capture the soul of the house, and let your pictures tell a tale that makes purchasers want to make the property their home.
