Snapchat is bringing AI creativity to its users with Imagine Lens, a new text-to-image feature available for Snapchat+ Platinum and Lens+ subscribers. This Lens allows users to generate, edit, and reimagine Snaps simply by typing a prompt.

Users can enter custom prompts like “make me a funny caricature” or “turn me into a comic hero”, or use pre-loaded suggestions. Once the image is created, it can be shared with friends, added to a Story, or exported outside Snapchat.

This is Snapchat’s first Lens with open-prompt image generation, combining in-house AI and top industry models. The Lens can be accessed at the front of the Lens Carousel or in the Exclusive category, with subscription costs at $15.99/month for Platinum and $8.99/month for Lens+.

Snap continues to innovate in both AI and AR, building on previous releases like Lens Studio for easy AR creation and its first generative AI video Lenses. Imagine Lens adds a new layer of creative possibilities for Snapchat users, blending imagination and technology.

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