In case you missed it, last week, Xbox revealed its use of artificial intelligence technology, specifically focusing on the failed Ninja Theory title Bleeding Edge. This AI project, dubbed Muse, is being trained with the aim of creating new games using generative AI.
Although Microsoft hasn’t clearly explained the practical application of Muse, it’s suggested that the technology might be used to help game developers prototype gameplay ideas faster. In a somewhat unexpected statement, Xbox head Phil Spencer also proposed that Muse could be used for game preservation—an idea that industry professionals have largely dismissed as far-fetched.
To further attract investors, Microsoft CEO Satya Nadella shared ambitious plans for the future, claiming the company intends to build a catalogue of games powered by this AI technology.
In a conversation on the Dwarkesh Podcast, Nadella discussed the potential of using gameplay data to create games that are both consistent and diverse, and even accommodate user-generated mods. "What we want to do is see if we can leverage gameplay data to generate games that not only remain true to the core but also represent a wide array of possibilities," he explained.
A concept video was shown, featuring an AI-generated version of Bleeding Edge running at a low 2005 YouTube-quality resolution of 10fps. In the demo, players can interact with the game by dragging and placing objects, demonstrating how the AI can modify the game environment in real time.
Nadella went on to reveal that Microsoft plans to expand its use of this technology, training AI on additional software and incorporating its features into future titles. "We're going to have a catalogue of games soon that will leverage these models to create and play within," he stated.
As Microsoft transitions into a third-party publisher, it's likely that this AI technology will eventually make its way into PS5 games as well.
Despite skepticism from the gaming community about the technology's effectiveness, Nadella remains enthusiastic about the potential. Reflecting on the first time he saw the AI's capabilities, he likened the moment to the initial awe felt when technologies like ChatGPT or DALL-E first emerged, suggesting that this could be a transformative breakthrough for the industry.
However, concerns about AI are growing, with many fearing that it could undermine human creativity by copying existing work without credit. As with past trends like the metaverse and NFTs, major corporations like Microsoft are banking on AI as the next big investment opportunity, hoping to capitalize on the hype and attract shareholder interest.
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